An author website serves as a dynamic tool to promote yourself, your books, and anything else related to your personal brand. Websites can be used as a central hub for you to market your book as well as open a beneficial communication channel between you and your fans.
Braden Hogan - FriesenPress
Author Design Services
This service is specifically for those traditionally publishing, self-publishing, and writers just starting out on the path to publication.
With the cost of designs being what they are, it is my hope to help writers through brand development, finding the right host, and the design process to give them the means to present their work to readers with clean, modern designs.
Websites shouldn't be a mind-numbing process. Let me help you bring your vision to the web.
*Please note* I prefer not to work with WordPress as it is not easily customizable, user-friendly, mobile-optimized, and does not perform well with SEO (Search Engine Optimization)
Basic Author Website
Get a basic 5-page website with an authorly-focus.
Prices start at:
$150*
*valued at $400
Classic Author Website
Basic author website including mobile optimization, a customized palette, and a theme.
Prices start at:
$250*
*valued at $525
Comprehensive Author Website
Get an author website with customized visuals, advanced features and more.
Prices start at:
$440
*valued at $700
The Full Package
Work with Cas to develop your brand and have implemented on a comprehensive site.
Prices start at:
$700
*valued at over $1,200
Brand Development
Enhance your brand with a total package. Have a brand story and strategy developed along with a complete graphic language created for your business.
Prices start at:
$275
*valued at $400
Other Author Services
Website Analysis and Consultation
$50
Have your current website analyzed and discuss the options for an upgrade during a 30-minute consultation call with Cas. Your site will be reviewed before the call and you will be provided a list of the pros and cons of your current site, host, and what is needed to bring your vision for your brand to your new site. This can also be booked to discuss budget and potential hosts based on your current and future needs to determine which service is best for you.
Custom Logo
starting at $60
Get a unique, stunning logo created for your brand.
Edit Image
starting at $50
Let a professional customize and edit your images.
Palette Swatch
starting at $25
Get a custom palette swatch of 5 colors based on your brand.
Social Media Banners
starting at $80
Have coordinating banners across all your social media platforms (pinterest, facebook, twitter, youtube) *Limited to one round of edits or revisions
3D Book graphics
starting at $25
Have a 3D book-cover graphic designed with transparent background for media
Custom Input Forms
starting at $65
Create application forms, review sections, quizzes and more.
Google Analytics
starting at $35
Connect your site to Google Analytics to track conversions and customer behavior.
SEO
starting at $95
Boost your site traffic by getting listed on search engines.
Mobile Website
starting at $65
Get your site to look great on mobile devices *depends on host's capabilities
Downloadable Press Kit
starting at $35
Compile and organize a press kit for your website in an easy, downloadable format. *Copy to be provided by client.
Press Kit Design
starting at $150
Have a Press Release, Sell Sheet, & Q&A documents designed with branding for kit. *Certain copy to be provided by client.
Press Release
starting at $40
Have a press release designed and prepared with branding. *Copy to be provided by client.
3D Book graphics
starting at $25
Have a 3D book-cover graphic designed with transparent background for media
Author Sell Sheet/ EPK
starting at $35
A 1-page design based on available templates with branded colors, clickable links, PDF & JPG *Copy to be provided by client.
Custom Sell Sheet/ EPK
starting at $55
A unique 1-page design based on brand, with clickable links, PDF & JPG *Copy to be provided by client.
Postcard "Sell Sheet"
starting at $55
A unique double-sided design based on brand (PDF & JPG) *Copy to be provided by client.
Visual Content
starting at $95
Add branded custom graphics, social media links, banners, and videos to your site.
Book-specific Illustrations
starting at $95
Have a custom book-related digital illustration created for your site & social media/
Package Breakdown
Basic Author Website
Starting at:
$150
A Basic service will utilize one of the host's preset palettes, but will be unique to the author, and not based on the host's template sites. The logo and site font will need to be provided by the author.
The 5-page Author Website includes:
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Home page: a tailored and unique page for each author's needs and a memorable reader experience
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Books page: share your books with readers. This page includes custom cover placeholders (based on site's palette) for series, buy links (or placeholders),
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About: tell the readers about you and your background. This needs to be written in 3rd person
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Blog: this is entirely optional, but it never hurts to have one available for things like book cover releases, release dates, and other promotion items. Post as often or as little as you like
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Contact: have your readers be able to get in touch with you
*NOTE* If the About & Contact pages are combined, or you opt out of the blog, you will be able to select one of the basic additional pages listed below at no additional charge
Additional pages:
Events, Buy, Extras, Gallery, Latest News, Calendar, Landing etc. are charged at a per page rate.
-
Basic pages additions (as listed above) are $45/ page
-
Advanced pages such as full-page EPK, Resources, Bookings, Forums, Series, Projects, Member areas, or other app-based functions are $20/hour + basic page rate
Classic Author Website
Starting at:
$250
On top of the Basic Author Website service package, the Classic package includes the site's mobile optimization*, a customized palette based on an author's brand, and a theme.
A theme consists of the overall look, feel, and style of a website. This includes things like matching schemes for buttons as well as other style elements. Get everything included with a classic website, Files and color codes to keep marketing material consistent will be provided.
Additional pages:
Events, Buy, Extras, Gallery, Latest News, Calendar, Landing etc. are charged at a per page rate.
-
Basic pages additions (as listed above) are $45/ page
-
Advanced pages such as full-page EPK, Resources, Bookings, Forums, Series, Projects, Member areas, or other app-based functions are $20/hour + basic page rate
*The quality of the site's mobile optimization is dependent on the host capabilities
Comprehensive Author Website
Starting at:
$450
On top of the Classic Author Website service package, the Comprehensive package includes a basic custom logo.
Also included:
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Customized palette
-
A theme
-
Files and color codes to keep marketing material consistent
-
Customized buttons created to fit your theme
-
Custom section headers with business specific font
-
Add one "Other Web Service" of your choice implemented and branded (this does not include illustrations, press kit designs, or custom graphics)
-
Site will also be fully optimized for mobile with basic SEO set up.
Additional pages (beyond the included "Other Web Service" mentioned above):
Events, Buy, Extras, Gallery, Latest News, Calendar, Landing etc. are charged at a per page rate.
-
Basic pages additions (as listed above) are $45/ page
-
Advanced pages such as full-page EPK, Resources, Bookings, Forums, Series, Projects, Member areas, or other app-based functions are $20/hour + basic page rate
*The quality of the site's mobile optimization is dependent on the host capabilities
The Full Package
Starting at:
$700
If you are looking for a full brand build or overhaul, along with implementation on a newly designed website, this package is for you.
On top of everything included in the Comprehensive Author Website, the Full Package includes a 30-minute consultation with the designer to work on a full Brand Development. With this, you will receive a brand story and strategy along with a complete graphic language based on your brand.
Brand Development
Starting at:
$275
Your brand is not your product, your logo, your website, or your name. It is far more encompassing — it defines all aspects of your company identity. It is how your customers/ clients view your company. You can learn more about branding here.
Brand Development includes:
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A Brand Strategy: a long-term plan for developing a successful brand presence in order to achieve specific goals.
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A Brand Story: A brand story is the narrative behind the purpose of a product. More than just marketing, a brand story answers the who, what, and why of a brand.
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Palette: Consisting of five (5) base colors, a palette will be carried through your website, media, and marketing material. It will help define your brand to the customer.
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Logo: Have a custom logo designed to fit into your brand.
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Typeface: Keep font consistent across your marketing, logos, and media in line with your brand.